PUCCI

WHAT PUCCI WAS AND WHAT IT COULD BE

WHAT PUCCI WAS AND WHAT IT COULD BE

WHAT PUCCI WAS AND WHAT IT COULD BE

WHAT PUCCI WAS AND WHAT IT COULD BE

Photo by Aaron Slim

When talking about the Pucci's consumer we cannot avoid mentioning american consumers, particularly millennials.
At the core of todays strongest brand are strong beliefs.

1. Poly Identification

Young consumers increasingly travel between styles instead of committing a singular diehard identity.

2. Indefinite optimism

According to Thiel, indefinite optimism focuses on improved process rather than bold, long-term innovation. The millennial generation came to believe that the world's greatest problems had already been solved and there were no secrets left to find, says Thiel.

BRAND VALUE AND IDENTITY

BRAND VALUE AND IDENTITY

BRAND VALUE AND IDENTITY

BRAND VALUE AND IDENTITY

Colour and unique geometric patterns with pop art style, which shows its distinctive character comparing with other brands and standing out from competitively luxury fashion.

The biggest impact of Emilio Pucci made to fashion industry is he gave women the chances to escape conservative clothing from traditional thought and facilitated them into business.

MISSION

MISSION

MISSION

MISSION

The bella vita values at its maximum expression

DOUBLE RETAIL STRATEGY

DOUBLE RETAIL STRATEGY

DOUBLE RETAIL STRATEGY

DOUBLE RETAIL STRATEGY

A retro futuristic throwback to the future

The higher the level of insecurity that consumers experience in their current life, the more likely they revert to the past. Consumer's insecurity, which is a generalized sense of uncertainty, vulnerability and fear, may result in positive attitudes of consumers towards brands using retro marketing communication that appeals to the past.

Retro trend in marketing communication can help createa tangible connexion to the past by providing the positive nostalgic feelings. The word retrofuturism, combines more recent ideaof nostalgia and retro with older traditions of futurism. It incorporates two overlapping trends which may be summarized as the future as seen from

OUT-OF-TIME SHOPPING EXPERIENCE

OUT-OF-TIME SHOPPING EXPERIENCE

OUT-OF-TIME SHOPPING EXPERIENCE

OUT-OF-TIME SHOPPING EXPERIENCE

Get the pieces you couldn't get.

HOW?

1.

The opening of 6 itinerant pop-up stores that are fonna stay open for 3 days in different moments within september and decemeber.

2.

They are going to be placed in 6 exclusive locations: Portofino, Cortina, Capri, representing the jet set of the past and emilio's life + Gstaad, Ibiza, Austin, being the new young jet set destinations

THE PUCCI REFUGE

THE PUCCI REFUGE

THE PUCCI REFUGE

THE PUCCI REFUGE

PORTOFINO
CORTINA
CAPRI

The framkework of this compact space shuttle-shelter is made from industrial materials, such as aluminium for the panels, chosen for its lightness, which are easy to assemble and disassemble. The piles provide stability even on the most uneven and steep terrain. The interior of the shelter is made from pinewood which gives the ambience a natural and welcoming feel.

THE FUTURO HOUSE

THE FUTURO HOUSE

THE FUTURO HOUSE

THE FUTURO HOUSE

GSTAAD
IBIZA
AUSTIN

The perfect symbiosis of refuge tonneau & pucci values. A futuristic space shuttle-mountain shelter that can be visited for the first time thanks to Cassina's authentic reconstruction. An authentic masterpiece of mobile architecture for extreme weather conditions.

Both the structures will act like time machines,able to move back and forth from the old and the new pucci

COMMUNICATION PUCCI

COMMUNICATION PUCCI

COMMUNICATION PUCCI

COMMUNICATION PUCCI

1.
Making Pucci into a workd

2.
Making Pucci a symbol of recognition

3.
Create a new brand image for a new Pucci a costumer matching with the old client

Making Pucci viral&global no matter the age because you're Pucci
LIFE IS PUCCI